BAT Netherlands - About us

Our purpose is to build A Better Tomorrow by reducing the health impact of our business through offering a greater choice of less risky products for our consumers.

Few consumer goods companies can claim over 150 million consumer interactions every day and distribution to 11 million points of sale across more than 180 markets.

There are more than 53,000 BAT people worldwide. Many of us are based in offices, factories, tech hubs and R&D centres, but lots of us also spend our time out on the road, helping and advising tobacco farmers, and the retailers who sell our products; both valued partners who have always played a major part in our success.

Our heritage – and the foundation of our success – is in cigarettes. However, we recognise the world is changing. We continue to be clear that combustible cigarettes pose serious health risks, and the only way to avoid these risks is not to start or to quit smoking. We encourage those who otherwise continue to smoke to switch completely to scientifically substantiated, reduced-risk alternatives.

Our ambition is to have 50 million consumers of our non-combustible products by 2030 and to accelerate the growth of our New Category revenues at a faster rate than our total revenue, reaching £5billion in 2025.

We are accelerating our transformation journey to create A Better Tomorrow for all our stakeholders.

Although our business is complex and competitive, it has always been guided by the highest standards of excellence. The Group's reputation for manufacturing high quality products is the result of our commitment to employing exceptional people. We have always been committed to recruiting, developing and retaining the very best people in our business functions.

If you like to learn more about BAT, please visit our Global corporate website: www. bat.com